Chief marketing officer Totally Explained

Everything about Chief Marketing Officer totally explained

Chief marketing officer (CMO) is a corporate title referring to an executive responsible for various marketing in an organization. Most often the position reports to the chief executive officer.

Role

With primary or shared responsibility for areas such as sales management, product development, distribution channel management, public relations, marketing communications (including advertising and promotions), pricing, market research, and customer service, CMOs are faced with a diverse range of specialized disciplines in which they're forced to be knowledgeable. This challenge is compounded by the fact that the day-to-day activities of these functions, which range from the highly analytical (eg. – pricing and market research) to highly creative (advertising and promotions), are carried out by subordinates possessing learning and cognitive styles to which the CMO must adapt his or her own leadership style.
Beyond the challenges of leading their own subordinates, the CMO is invariably reliant upon resources beyond their direct control. That is to say, the priorities and/or resources of functional areas outside of marketing such as production, information technology, legal, and finance have a direct impact on the achievement of marketing objectives. Consequently, more than any other senior executive, the CMO must influence peers in order to achieve their own goals. Clearly, this necessity to lead peers compounds the complexity of challenge faced by the CMO. CMO

Associations

CMO Institute

Headquartered in Boston, the Chief Marketing Officer Institute is a not-for-profit industry association dedicated to serving as the primary resource for researchers and practitioners interested in the role and leadership challenges facing the CMO and other marketing executives.
The Institute was originally founded in order to serve as an information clearinghouse for both academic and private researchers interested in advancing the study of issues related to the Chief Marketing Officer role. However, while the Institute still maintains a robust collection of articles, analysis, and data related to CMO issues, the organization also provides support to both academicians and executives on a broad range activities – from crafting CMO job descriptions and advising Chief Executives, to public speaking engagements, and more.
In December 2007, The CMO Institute issued a Call for Papers a call for papers for its inaugural volume of the Chief Marketing Officer Journal, which is scheduled for publication in Summer 2008.

The CMO Club

The CMO CLUB’s mission is to provide an environment of openness and contribution that enables its members to help each other become better at what they do. Members bring a diverse set of experiences and techniques to the table, creating an exchange of ideas that's truly valuable. Through the influence and effectiveness of its members, the CMO CLUB additionally serves to enhance the perception and respect of the changing role of marketing on the whole. There are over 1200 CMOs in the club (and over 550 online) with new CMOs joining every day.
   What makes us different? For CMOs, by CMOs, the Club is tailored precisely to the needs of marketing executives. Not just a place to post your resume, and more than a pool of marketing and vendor information, the Club gives members an interactive setting to pose valuable questions and openly discuss the unique challenges we face as CMOs. If you think you already know everything about marketing, we’re probably not for you. If you’re ready for contribution and full disclosure, welcome to the Club—please join the dialog.
   The criteria for membership are simple: you're currently a Chief Marketing Officer, or have been within the last four months. You must not report to any other marketing executive. Should you leave your position as CMO and not retain another, your membership will continue for up to one year. Members interested only in using the club to sell to other members will be asked to leave the group.
   The benefits and services of the CMO CLUB exist both online and off. True to our roots, the regional dinners remain an integral part of the Club. In this changing world of text messaging and emails the Club’s members remain passionate about the value of face-to-face sharing of ideas and common interests. In addition, the website serves to build existing relationships, forge new ones, and give members the tools to both communicate and network outside the dinners, and help each other around the world. The club’s service offerings are designed to provide the ability for CMOs to leverage the collective expertise within the CMO community.

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